Marketing

Marketing

Make the sale, and so much more

Ready to dive into a world where your creativity meets real-world impact? Marketing isn't just about selling; it's about truly understanding people – who they are, what moves them, and where they connect most genuinely. We're here to help you develop the kind of skills that let you craft brilliant marketing strategies and campaigns that truly speak with consumers, not just at them. We start by giving you a rock-solid foundation in the core principles, then launch you into the advanced concepts you'll need to truly stand out. We will challenge you to become a master detective, using sharp critical thinking to dig deep, analyze, and present the crucial 'why' (that powerful data) behind every 'what' (your incredible campaign or idea).

What You Will Learn

This degree isn't just about textbooks; it's about unleashing your inner strategist and creative genius. You'll learn to decode consumer behavior and craft powerful messages that resonate deeply. Imagine wielding cutting-edge tools to reach audiences across every digital landscape and traditional platform out there. From dreaming up viral social media campaigns to becoming a wizard of brand management and dissecting complex analytics, you'll discover how to transform raw insights into tangible, game-changing impact. If you're someone who's bursting with curiosity, brimming with innovative ideas, and genuinely passionate about shaping the way people experience the world, then prepare yourself: marketing isn't just a field of study—it's your all-access pass to an incredibly exciting, dynamic career that offers endless possibilities

Get to know our marketing faculty, and then explore the requirements of the degree program below.

Marketing Course Information

In addition to your marketing courses, you’ll take core courses in business, management, finance, and economics. Because as a marketing professional, it’s important to understand all areas of the business world. Here’s a sample of what you can expect to learn and do:

Sample Courses

NOTE: If you have successfully completed Mkt B280 (Principles of Marketing), you will not receive credit for this course. This course assists students in understanding the role of marketing from a managerial perspective. It examines how product, pricing, promotion, and distribution decisions are made to satisfy the needs of specific target markets. The impacts of political-legal, competitive, socio-cultural, technological, and economic environments on marketing are also studied.

This course explores similarities and differences of domestic and international marketing programs; sources of information available to firms considering foreign marketing efforts; costs and problems of gathering this information; formulation and implementation of marketing strategies in other environments.

This course teaches the student how to measure and analyze consumer attitudes and behavior. Measurement techniques covered include observation, interviews, focus groups, and surveys. Analysis tools used include descriptive statistics, chi square, and spreadsheet analysis for value determination.

The course is designed to enable students to understand and gain experience using the Google Analytics platform. Google Analytics is a widely used web analytics software program. The course is designed to prepare students to pass the certification exam offered by Google. At the end of this course, top-performing students will earn an individual certification from Google, which will make any student a highly desirable job candidate (i.e., a Google-certified professional may have more job offers at a higher dollar amount compared to fellow students who have a four-year degree without this professional certification). To a lesser extent, the course may also discuss search engine marketing, paid search advertising, search engine optimization, online retailing, and social media marketing topics.